Anyone who considers them self to be serious about succeeding in network marketing is always on the lookout for a network marketing strategy that will set them apart from the rest. If you're a success driven player, then chances are, you've used most of the traditional methods to grow your enterprise. Being a trend setter and standing out from the crowd requires a network marketing strategy unique from every other sales pitch.
Reverse marketing is a network marketing strategy which although not new in concept or idea, is still fairly new in the home business industry. Home business owners haven't been greatly exposed to this tool because I believe there are too few leaders who really understand how to be effective in duplicating it. To understand reverse marketing, you first need to understand what it is not.
What A Reverse Network Marketing Strategy Is Not
To begin, let's focus on traditional marketing and sales. Traditional marketing is selling. A business places an ad specifically marketing a product or service addressing how that product solves a problem or need. With traditional marketing the approach is geared more towards appealing to the consumers emotions, creating feelings of what they'll be missing without using their product or service. In this case, you can also think of this as direct marketing.
A network marketing strategy that uses a standard approach starts with an ad or sales pitch which leads with the product or opportunity. Basically, the goal is creating exposure of your product or biz opp to gain responses from interested parties who either make a purchase or join your company. Using straight sales practices for your network marketing strategy works, although because people don't like to be sold to, it usually requires a higher advertising volume. Whether you share links to your business on social sites, use classified ads, traffic exchanges, or use paid lead vendors, if you share specific information about your company and product, that is direct marketing, and you wanting a sale is always obvious.
What Is A Reverse Network Marketing Strategy?
Reverse marketing in terms of a network marketing strategy can also be thought of as attraction marketing. If that sounds confusing, it's not when you understand the meaning. Attraction or reverse marketing is an opposite network marketing strategy. You wanting a sale is not quite as obvious. Instead of advertising your products or biz opp, you focus more on providing beneficial information to your target audience and your service makes a subtle introduction.
There are various avenues groups choose to use for a reverse network marketing strategy. As an example, someone may examine why a consumer would need their item, and address the need in the form of information like a digital info pack. An example might be, maybe a certain company offers a wellness product that addresses a specific condition. The reverse network marketing strategy may be developing subject matter that educates a person about that ailment and provides viable solutions. The content directs the person reading to more information about the author, and a specific product that can solve their problem. This is a value driven proposal, because the content is not focused on the product, but rather on informing the person about the ailment or answering important questions individuals could have about the problem. Given that you have given something of worth to someone, they are more apt to trust you and purchase your product. Additional methods can include article marketing, how to videos, free reports, free or paid training programs, etc.
The important intention is that a reverse network marketing strategy must focus on giving first, at the same time as directing a person to make a conclusion to purchase what you have, entirely devoid of you having to sell them. If you have a good reverse network marketing strategy in place, you may never have to speak with a lead until after they've made a purchase!
To Do Or Not To Do With A Reverse Network Marketing Strategy
Do " Provide content or offers that are always relevant to what the consumer is actually searching for. Basically, any information you give needs to satisfy the questions being asked by the individual who is seeking the information. Non-relevant garbage will return zero and simply make you look bad.
Do- Always provide offers of real benefit. Nothing sends the message that you don't really care like giving people useless junk that doesn't actually help them.
Do- Always use an opt in form for collecting leads, as well as an automatic response emailer program, since following up with people is key to future sales or partnerships.
Don't " Become a reverse market spammer. This one is very important. If you have ever been on the receiving end, you know how infuriating it can be. Allow me to illustrate. You get an email from somebody wondering whether you continue to work with ABC Company or if you still sell ABC product, and if so they need to speak to you because they have questions about it. They request your reply. And you oblige, and in return you receive the first of many emails about their product and company asking you to purchase something or worse yet, join their company. UGH! This is the lack of ethics rearing it's ugly head in the form of a so-called reverse network marketing strategy!
Don't " Friend anybody and everybody on social networks looking to network, while only intending to spam their email. Perhaps you can tell I've had to waste my time cleaning up junk email.
Don't- Spam period. Unless of course being blacklisted and losing credibility doesn't bother you, then spam away. Plain and simple, if you don't have anything of value to offer, a reverse network marketing strategy isn't for you.
No matter the method you choose to use for your reverse network marketing strategy, the key is in promoting a worthy useful offer that is pertinent to your intended audience. Again the focus is on giving first, establishing trust, and create good content that directs your prospective customer to making the desirable decision to purchase from you.
