I know there are tons of people who have either read this book or have heard about it and all of them want to know more about what this is all about.
So here in this article I will be doing 2 things.
1. First I will be analyzing and explaining about the pros and cons of this book.
2. Next I will be talking about whether this book will be useful for your network marketing business or not.
For those people who haven't read about the seven great lies of network marketing book, here's a short explanation about it.
The 7 great lies if network marketing is an ebook by Ann Sieg which explains about the horrible practices prevalent in the network marketing industry.
Ann Sieg sums up all the horrible practices and lists them out in the form of 7 great lies.
Here's the list of the lies summed up by Ann Sieg:
Lie #1 - Everyone is your prospect
Lie #2 - This really isn't sales. We just share products with people
Lie #3 - Anyone can do this
Lie #4 - We'll build your business for you
Lie #5 - We have the best product ever
Lie #6 - You just don't have enough belief
Lie #7 - The proven system
1. Analysis Of The 7 Great Lies Of Network Marketing
What Ann Sieg does in her book is that she takes one statement at a time (or lie as she would like to call it) and analyzes it thereby revealing its inherent stupidity to all of us.
Written in a powerful and emotional way, this book shocked the world and had people searching about it all over the Internet.
Now comes the question:
Is the book just a publicity stunt with some emotionally written content or is it a genuine piece of work that educates the masses about the major misconceptions prevalent in a particular industry?
I would say that this book is a genuine piece of content NOT because it is written in a great way or something but because it addresses the core problems faced by networkers all round the globe.
Let's be frank. The network marketing industry is not respected much. Though things are improving now, still then we have a lot of people who dismiss this industry as a scam.
You know why? Here's why.
1. It's because we don't treat it like a business.
2. It's because we networkers teach others to be ready to pounce on anyone and everyone in the name of prospecting. (Very few know how to prospect people properly.)
3. We simply talk about sharing and helping others but we place almost no emphasis on the term "business" which is what it actually is.
4. We networkers have a huge failure rate but that's not the problem. In the whole process, we involve our friends and family into it and failure is looked more than just a business failure. The situation is amplified some thousands of times and a lot of people have started to believe that this business is nothing but a hypey SCAM.
5. Then on top of this we have all these ridiculous statements like "everyone is your prospect" made by people over and over and over again which has left people with a "no income" business, bruised ego and damaged relationships.
The 7 great lies of network marketing addresses these issues and educates people about them. But the reason why this book has been able to make such a great impact is because
"It is filled with common sense."
Ann Sieg exposes a lot of crap that has been going around in our industry in her book and illustrates with real life examples to show us how things are truly functioning.
Generally when some controversial claim is backed by facts, numbers and common sense, it does make an impact.
And when it really connects with you on a much deeper level, talking about something which you have intuitively felt for a long time, then you have a real winner that's going to get talked about for a long time.
What about the negative aspects of the 7 great lies of network marketing?
Actually there are no negative aspects about this book BUT some people feel this book is negative about our industry.
The reason why some people feel the book is negative is because Ann Sieg uses a negative marketing approach in order create a common enemy and to educate the masses about certain misconceptions which Ann creatively defines as "lies".
If you have to be totally honest about it, Ann Sieg is right about this.
Even though the network marketing industry has created thousands of success stories by virtue of the traditional marketing techniques, there has been a lot of problems arising out of this marketing approach.
Traditional techniques of approaching works for some people (works very well for an elite few) but the results of teaching it to anyone and everyone and asking them to go out and build a business had been devastating to say the least.
Thousands have failed even when they truly desired to succeed.
Thousands have lost relationships due to bad implementation of the traditional techniques. You see the problem is that uninformed people teaching uninformed people and this has resulted in a lot of people hounding their close ones to join their business.
The worst part is the bad advice doled out by most network marketers when they see their team members failing - "you just need to keep your faith and do more of it".
It works for some but is disastrous for a majority.
Ann Sieg now takes these problems and weaves it into her marketing message thus talking to the inner untold frustrations of the people and this has resulted in people loving her message.
Yes the negative angle is a marketing approach to unite people against a common enemy - that is the bad practices of network marketing. This is a unbelievably powerful marketing strategy to say the least.
Because of marketing angle used in this ebook, a lot of people misinterpret the book to be against old school network marketing which it is not.
2. Understanding The Whole Point Of The 7 Great Lies Of Network Marketing And What It Means For Your Business
The whole point of this book is NOT to slam a marketing technique (old school way of approaching people) that has been there for a long time.
It's about identifying what your problems are and arriving at a solution for them by using common sense and marketing principles.
For example:
If you don't have prospects to talk to, then the solution isn't in mindset but in learning how to get people to be interested in what you offer (that is your mlm business).
If you have a huge problem in closing people (sponsoring), then the solution is to learn
the sponsoring techniques which will allow you to convert prospects into downlines like crazy.
The whole point is that you really don't have to force yourself to do something that you really don't like.
You can approach people. You can cold call strangers. But only if you like it and you are comfortable with it.
If you are like the majority of the people who aren't comfortable with these methods then there are other solutions for your common problems.
Solutions like learning
1. how to generate highly qualified prospects for your businesss
2. how to build a solid relationship with them without even picking up the phone
3. how to get into positive cashflow immediately in your business
4. how to filter out the tire kickers and recruit only the most motivated people in your business
That's the whole point of the 7 great lies of network marketing ebook. The idea is to educate you about the common misconceptions in this industry and show you a better way to build your business.
