They don't have the mindset
The journey to where you are today didn't happen overnight. Like many others, I'm sure you heard about network marketing many, many times before you ever even considered joining a business. In fact, you probably laughed the idea off most times before. See, it took you being in a certain mindset at a certain point time in or if you to accept the concept of network marketing.
Maybe you were just sick and tired of being sick and tired, or maybe you had had enough of being broke all the time struggling from paycheck to paycheck. Maybe you got tired of taking orders from a boss at a job you hate, or you were recently laid off from your job and had no other choice. Whatever the reason, there were a certain series of events that lead you in this direction and created the mindset that you have today to cause you to join or to even look at joining a network marketing company.
So here's the rub. Your friends and family most likely don't have the same mindset that you do, and you shouldn't expect them to either. Unless they've gone through a similar set of circumstances, joining a network marketing company could be the furthest thing from their mind. Here's one thing for sure; if they did have the same mindset, you'd probably already know about it.
They're not in the market for what you're selling
Depending on what your product is, your friends and family are probably not in the market for it. It doesn't matter what the product is. You could have the best thing since sliced bread and it won't make a bit of difference two your friends and family. Why? Is it because you're product is bad? No. They just don't have a need right now. It's like saying because you're selling cars that your friends and family should want one, because everyone who drives needs a car. Well, that's a true statement, but maybe they like the car they have, or maybe they just got a car, or maybe they're just not in the market for a car right now, or maybe they don't want your type of car. It doesn't mean there's anything wrong with your car though.
So what do you do?
You don't want to be looking for people who want your product; you want people who want your product looking for you. It's the difference between ringing prospects phones off the hook and having them ring your phone off the hook. It's about setting yourself up so you are the answer to that question someone is asking at that very moment. The only way you can do that is through effective marketing, or better yet effective attraction marketing.
If you want to be a top performer in your network marketing company, then you want to stop focusing on becoming an expert at your product and your company, and instead, start focusing on becoming a master marketer. When you become a master marketer, you can market any product, not just the one from your company. Why? Because there are always people looking for what you have, and if you know where they are, you can market to them. The Master Marketers are those people who can become a top performer in one company, and then leave and become a top marketer in a completely different company. This should be your entire focus. Search on the internet for marketing systems, or get yourself connected up with someone who will teach you how to market. Make a commitment today to become a master marketer and you can shoot right to the top of your company's ranks.
