In today's world, literately hundreds of millions of people world-wide are looking to take control of their lives', their finances, and their freedom. In these uncertain times, when people are looking and open to new answers, is the best time for building a network marketing business into a huge success.
However, most people involved in Network Marketing are still using old school methods of recruiting. And although some old school methods are still viable in today's market, 21 century-marketing creates bigger, better, and quicker exposure for Network Marketing success.
Think about it, hundreds of millions of people this very second, are looking online for new and better alternatives. If you knew how to position yourself in front of these people, you could easily start getting laser targeted leads approaching you instead of you doing the old school method of chasing friends and family. There are several effective strategies for unlocking a nonstop flow of "Laser Targeted Prospects."
The first and most important thing is to identify your specific targeted market. If you are marketing a health product and company ask yourself, who is your most likely consumer? Where do they hang out online? What is their age range? What need are they looking to fill? It is absolutely critical that you put yourself in front of the right audience if you are to start the flow of prospects. That is one of the key reasons why people fail miserably with the old school marketing model.
Let's be honest, how many of your friends and family are truly looking for a home business? How many are prepared to face the challenges that come with a home business? How many are dreaming about a better future, and are ready, willing and able to make it happen? I can't speak for your family, but I can tell you with certainty that I don't have many in my family.
The problem is that if you twisted these people's arms into joining your business, the first obstacle they faced would convince them that the business is not right for them. Who would they blame? Not themselves... they would blame you. After all you, in their mind you were the one that insisted this was a great business, when deep inside they knew they couldn't succeed.
That is why most people quit network marketing so quickly. But if you think about it from an entrepreneur mindset, the first thing a smart business person does before they develop a business is find their specific target market. Going into business without first doing that is a sure fire way to defeat. Network Marketing success can be achieved by anyone who can properly identify their target market and approach them intelligently.
So, you've identified your target market, now what? Now you position yourself as a problem solver. How? You start by analyzing your target market and understanding the challenges they face.
If you can identify 1-3 immediate problems your specific target faces, and provide an eloquent solution, you will begin getting tons of "laser targeted leads" for free. By becoming a problem solver you instantly position yourself as an expert in your field.
A key thing to remember is that people don't join companies, they follow experts and leaders. If you don't have something that I deem as available, something that I clearly see that can help me, why would I follow you? On the other hand, if I see that you have solutions to my problems, why wouldn't I follow you?
This is one simple strategy that allows a person to sell themselves into an opportunity. When you get calls from prospects they will be asking a few questions, but overall they have already made the buying decision. They are ready to join you. That is a huge game changer, prospects calling and joining you without any arm twisting, and best of all, without any chasing on your part. This strategy is network marketing for the 21th century.
Because of technology, we have access to finding our specific target market, position ourselves properly, and then have them knocking down our doors to join us. If you are finding it difficult to build your network marketing business, try this method. Forget chasing friends and family. Don't worry, they will be chasing you soon enough.
