The foundation of any online network marketing strategy is personal branding. Personal branding involves the actions you take to identify yourself as both an individual and a valued resource in the field of MLM. This should be the focal point of all that you do. You as the individual takes precedence over the products and company that you represent. Remember you are one point of distribution in a network made up of hundreds if not thousands of other representatives, so your ability to distinguish yourself from the crowd is critical.
The first marketing tip deals with the internet address where people will find you, also known as a domain name. Select and purchase a domain name that will brand you in the mind of your prospects. Even though your network marketing company may provide you with a company replicated website, it is better to use a forwarded domain that points to that site than simply using the company domain with your distributor id at the end. The best choices in domain names are something that includes your name or conveys the idea of your product or service. You will also want to set up an email address on this domain as your primary business email address.
The next online marketing tip is to start a blog. Blogs are a great way for people to get to know you personally and the blog allows you to present value to your prospects. One of the best features of a blog is that you can even start one for free through services such as Blogger and Wordpress. Your blog needs to represent you as an individual, not just a product pitch man. Share your experiences, thoughts, feelings, victories, failures, etc... Your prospects need to see that you are indeed a real person. By the same token you need to provide valuable content, so that they are compelled to return on a regular basis. Even if you know very little about this business, you can share the things you are learning. Remember, eve if you are a novice, you know more than someone else. Your blog should become the central hub for your marketing efforts. Everything you do to market yourself should direct prospects to your blog and then your blog should point them to your products, company, opportunities and training as an outflow from the blog. It is also important that you remain consistent with your blog. Make sure that you are adding content several times each week, so that your readers have a reason to return. Stale blogs are like stale bread...nobody wants them.
The final marketing tip for online beginners is the use of social media. Social media is the new front porch, back fence and local pub of the global community. Social media is the place where people share their lives and exchange ideas with one another. Your face needs to be seen in this arena and your voice needs to be heard. The wrong use of social media is the constant promotion of product and company. In online circles this is called "spam." The correct use of social media is relationship building and social interaction. Talk about the work your doing today, talk about the conference you attended yesterday, talk about the new blog entry you just posted and ask for feedback. When used social media is used correctly people will be drawn to you almost on autopilot and they will take a greater interest in the other aspects of your life including your network marketing business opportunity.
These online network marketing tips will get you off to a good start. Take the time to invest in additional training and knowledge to help you truly capitalize on these strategies.
