It's funny looking back 20 years ago when I joined my first network marketing company. Back then, there was no such thing as online, offline marketing. You had one way to build MLM in your marketing, and that was offline.
This was a face to face, relationship type of business. And I got to honest with you. I was not very good at it. The success I had with network marketing, didn't happen until I started to incorporate MLM in my online marketing efforts. When you combine both online and offline marketing, you have a very successful business.
Online marketing your MLM business, is just using the technology we have today, like email, social media, and videos. These are a few marketing strategies we get to tap into, and build our business.
Here are a few ways to add MLM in your online marketing.
1. Start a blog
Yes get yourself a blog, it's really what all the cool people are doing. I joke, but it's the truth. Blogs are great for creating content you can put out to the world. Each day you can write an article, or post a video.
If you want to attract the best target market for your MLM business, then post relevant content. There are tons of people in MLM that are not having any success. Build a blog to help them. Create content on ways to generate more leads, get more traffic, or how to do videos. Your subscribers will love you for it.
2. Setup a landing page
Collecting your own MLM leads is what will set you apart, from the others, who are struggling to get their business off the ground. A landing page is nothing more than simple one page website. On this page you will have 2 things. One is something to give away for free. This could be an eBook, or video series. Second have a way to collect a name and email.
You give away something for free, in return you get a name and email. This will be your lead list. The leads you collect will go into an autoresponder that will send out daily updates. These are your own leads, and is the best way for you to build rapport with your list.
3. Video Marketing
Just put that fear under the table. I know, when you looked at the title, video marketing, the first thing that pops in your mind is. "NO, I just can't put my face on camera". Well it's not that bad, and over time you get good at it.
The reason I want you to start video marketing, is because videos get ranked very high in the search engines. At the bottom of your video, in the description, is a place to put a link back to your website. Since videos are ranked very high in the search engines, this means there will be a ton of traffic back to your blog, or landing page.
You could also get a program called camtasia, or screenflow. These 2 pieces of software will record your computer screen. Make a PowerPoint presentation, talk into the microphone, and you now have a video. This would be for those of you that just can't see yourself talking in front of the camera.
With all this new traffic you built using your new strategies, what are you going to do with it? Its time to generate Free Leads that you can use in your business. Here is a system already for you to just plug into. Lead capture pages, autoresponders, everything is ready to go for you.
