The real reason most people still struggle with lead generation is because they continue to lead with their business opportunity or product. I know, I scratched my head on that one for quite some time myself. It doesn't matter how great your company is, the product or the compensation plan is. It may be the best opportunity available today but the majority of people online just don't care.
Not everyone is going to want what you have. You may have a passion for traveling where the next person has a passion for health. Also, not everyone is searching for a business opportunity nor are they interested in starting their own business.
The first step you need to take is stop chasing people and trying to convince them to join your opportunity or purchase your products. That's the first biggest mistake people make. When you learn how to properly market, you will have people coming to you.
In order to generate a constant flow of leads to your business you have to market "You". You have to position yourself as a leader, an expert in the marketplace, a person who has a solution to the problem. You accomplish this by educating yourself so that you can increase your value. You then turn around and offer valuable information to others for free without expecting anything in return.
This is what is called attraction marketing and this is what will draw the crowds to you. By promoting you instead of your opportunity, people will see you as a leader and we all know that people are attracted to leaders. When people know they can count on someone to show them the way they are naturally drawn to that person. The way you can learn to do this is by getting the proper education that will teach you the skills so that you can start applying them to your marketing and then watch your business grow.
It's time that network marketers quit struggling to generate leads and start learning the skills that will help them to become the leaders people will follow.
