Everyone starting out in Network or MLM marketing are looking for customers no matter which business model you choose to build your income stream. Whether you are selling your own products or selling an affiliate's products; you need customers. These potential clientele can come from your personal acquaintance list, existing business client list or any creditable compilation of prospective buyers. In Network marketing jargon these prospective buyer are called leads.
While it's definitely possible to build up a fair amount free leads using the above approach. The challenge is that it takes time to do so and at some point you will exhaust your personal list and have to look elsewhere for a new supply. This is a challenge because many people are looking for instant results. If you take an inordinate amount of time developing your client base, most people lose interest. After expending a good portion of their time and money trying to keep a steady stream of customers it becomes frustrating. It has been proven that the number one reason for failure in online home based business is not being able to generate a steady flow of Network marketing leads.
Successfully marketing any product online is strictly a numbers game. At any time 24/7/365, there are millions of potential customers searching the Internet for your products or services. The product or service you are attempting to market will have a greater potential customer base if is a quality, in demand item. But make no mistake, undesirable products and services can still be sold in large quantities if you have a large enough Network marketing lead stream. Some customers will buy anything, but you will have to go through a lot more leads to find them.
We all agree the potential leads are out there in abundance, the mystery has always been; "How do we find them?" The key is the have your customers find you!
When you use an online search engines, like Google, to find anything you must type in some kind of descriptive word or phrase that pertains to what you are looking for. Many times your search brings up millions of references pertaining to your subject of inquiry. How far into that list do you go looking for your answer? I would venture to guess it's not more that the first two or three pages (twenty to thirty) items. If you had a website promoting the products you are trying market, where would you be in that quagmire of information? There is a good chance if you are not in that first twenty or thirty search results you will not be found.
To be successful in any online business you must focus your selected business model on:
1. Creating steady stream of Network marketing leads.
2. Directing you potential customers to your website.
3. Have your website appear in the top 20-30 results on Google.
4. Convert your Network marketing leads into paying customers.
There are companies that will train you to accomplish these very important points, which are essential to any online marketing business model... For Free !
