One of the primary business killers faced by online network marketers is a lack of focus. With so many tools, methods and tactics available for your use, it is easy to get overwhelmed and unfocused. Every time you end up on someone else's mailing list, you are innundated with strategies and tools that you "must" use immediately. With each new day, the tidal wave coming from your inbox drowns you in information overload. Take a moment to stop, breath and regain your perspective. Focus is critical to your long term success in the world of online marketing and therefore it cannot be ignored. Long term success in network marketing online will come from the consistent application of a few powerful techniques and principles. Take a few moments and evaluate your marketing efforts through two primary filters. What online efforts or strategies have been the most fruitful in generating leads for your network marketing business? What techniques or strategies do you enjoy working with the most? Those questions will help you evaluate the methods that best answer the dual needs of productivity and personal satisfaction. Be sure to keep this list narrowed down to one or two strategy choices.
Another obstacle to success in your online network marketing efforts is poor time management. Far too many network marketers spend all of their time reading email, chatting on IM or watching webinars. Now, don't get me wrong, there is a time and place for each of those things; however, they must take their proper place in the overall priorities of building your business. In the world of network marketing there are only 2 things that produce income. The selling of products and sales overrides on the sales of products by those we have recruited into our business. Activities that do not contribute to either one of those processes need to become secondary in your daily schedule. Your day should be structured in such a way that it gives you the greatest opportunity for productivity. In my own business I check and respond to any urgent emails first thing in the morning. I check again for pressing emails around the lunch hour, the rest of my emails get dealt with late in the afternoon. I do not sign on to Skype unless I have an appointment or late in the day to check for new messages and contact requests. I update my Facebook first thing in the morning, mid day and late afternoon. My Facebook account is linked to my Twitter, LinkedIn and Plaxo accounts, so that I do not have to duplicate this effort. The majority of my time each day is focused on only 3 things: Creating content, following up with leads and MLM training.
Reducing the distractions and obstacles in your day can drastically improve the effectiveness of your network marketing online efforts.
