The first step is to start attracting prospects to your business by providing quality content that helps them solve their problems related to a network marketing at home business. Then you can take them on the journey of discovering opportunities where they work from home & join your business. Simply attracting prospects though is not going to be enough.
It is at this point in the process that most network marketers diminish their chances of making a favorable impression on their prospects. The contact dries up and information is no longer received. This is because of one big flaw; the prospect is faced with a bombardment of warnings like "join the business now or you will regret it" and this puts many prospects off and they cease further contact with you.
There is something obviously very wrong with this approach.
Network Marketing Work At Home And Pre-Selling
If no pre-selling is involved, how is a prospect convinced that your opportunity is worth joining? They have no indication whether the opportunity is right for them and their long term financial goals.
In order for prospects to join you, they need to enter your downline because of you as a leader, and not the business or business opportunity. You are the most important aspect of this process and making the right impression on your prospects from the beginning is the key to experiencing high levels of success in network marketing work at home businesses.
First impressions are made within the first few minutes of contact and this will have a bearing on the prospect's continued interest in you & your opportunity.
How To Create Your Pre-Selling Plan
We touched on having a simple but effective pre-selling system earlier. Both are as important as each other.Effective meaning that the moment the prospect enters your funnel they are immersed in information and training.
Simple meaning what you can give them in terms of value without hype. You shouldn't even mentiona network marketing business at any stage of the initial attraction period. All the prospect needs to know at this point is that you are presenting an opportunity for them to work at home and what kind of mentoring you can provide for them.
The truth is that you are effectively on trial the minute a prospect gives you their contact details and shows interest in any one of your network marketing opportunities.
This stage of pre-selling is the most crucial stage of the network marketing at home system. While you might be able to attract prospects to you, you will also need the ability to explain the benefits to them of working with you & your system at this initial stage of their investigating you as their potential leader.
