Social media is a great vehicle to grow, connect with and build your online community. For entrepreneurs and small businesses, social media widens your market, aids in attracting customers and clients, and allows you to do more for less.
It has also introduced a new way for businesses to build trusting relationships, and build communities to which they can market their products and services.
One great social marketing tool for business is Twitter, as many marketers and entrepreneurs have discovered. It's very viral in nature, a low cost form of marketing, and is home to various types of brands, industries, and people.
If you are using Twitter as one of your marketing tools to share valuable content as well as attract potential customers, then you should be aware of the "rules" for successful Twitter marketing. Here are some rules to remember:
Create tweets that inspire, educate, and engage your audience. Stay clear of "spammy" types of posts. Ensure that the majority of your posts are made by you, in real time, directly through your Twitter account. Automated posting tools should be used sparingly as a supplement to your existing tweets.
You take a risk in fully automating your account. Limited interaction by you makes your account more likely to appear as spam and get suspended.
Don't send the same tweet over and over again, even if you separate it by several days.
If every tweet you send includes a URL, then it makes you appear as a spammer. Mix up your tweets with different types of posts to keep you safe.
Automated DMs can be helpful, but be cautious. If too many users report you as a spammer (and many do report automated DMs as spam), you risk having your account suspended.
Remember, it's not all about you. Steer clear of blasting too many promotions without engaging in conversation.
Watch your content. Tweeting about topics that are frequently associated with spam (e.g., network marketing, MLM, make money fast, etc.) will likely get your account flagged if you don't abide by Twitter's rules and ensure your tweets are spam-free.
Don't believe or engage in tactics that promise to build your followers fast or make you rich on Twitter. To be successful on Twitter, you should build your community by posting legitimate, valuable content, and steadily attracting legitimate followers.
By following these rules for successful Twitter marketing, you position yourself to reap great results.
