Do you ever stop and wonder what makes a qualified prospect right for your business? What does a qualified prospect look like, say, or do that makes them the perfect partner that you are looking for that will become a future leader in your organization? Although there are no guarantees that a prospect will ever work out to become the leader that you are looking for, you can still use these 6 indicators to figure out if they are even worth recruiting at all.
Here are the 6 indicators:
1) Discretionary income
Something that all qualified prospects share in common is that they have discretionary income. Even if they tell you that they don't, they are hiding their money. You aren't looking for the rich; more like the high middle class. My target is someone that makes $80-100k / year.
2) Time
A qualified prospect will have 7-10 hours per week to build a business that they believe in. But be careful. That doesn't mean that people who have more than 10 hours should be automatically qualified, because very few people understand the work that you need to do if you were to operate a home-based business full time.
3) Well-connected
A well-connected individual is someone who can be a fantastic asset to your business. A qualified prospect should have at least 200-300 people in their names list. Power networkers usually know other power networkers, so the ripple effect will be huge for your organization.
4) Network marketing experience
This is a huge plus. A qualified prospect that has previous network marketing experience can also be deemed as the "perfect" prospect. The only caveat to this rule is that they cannot be a "know-it-all" and they have to be open-minded of your techniques. Someone who has done network marketing in the past already gets the main gist of the industry and knows in general of what to do and what can be expected.
5) Small business owner
Why is a small business owner considered a qualified prospect? Simply because they understand what owning a business entails. They already understand what type of hard work and commitment is needed to get a business of the ground. They also have the mentality of an entrepreneur so they can instantly tell a future leader from a time-waster.
6) Magnetic personality (positive, outgoing, funny)
This is probably one of the most intangible qualities to a qualified prospect out of the entire list. Seriously, I would rather have someone who possesses a magnetic personality trait than a prospect who has all 5 of the prior traits. Why? Because magnetism is spurned from posture, which is something we love in this industry.
Here's how we do it up: make a checklist of your names list, and have your team do the same. For every prospect they meet, they should assign indicators to each person based on these 6 indicators of a qualified prospect.
When the list is complete, circle back and work through the qualified prospects from the highest ranking first. Work down to the lowest. Done correctly, your sponsoring numbers and recruiting efficiency will see a dramatic increase.
