How Important are they?
As you know by now, it is far more profitable in the long run to spend your marketing time focusing on recruiting and not product sales. Sure, your products are great and very marketable. But did you get involved with your network marketing business to sell stuff or make some serious money? Learning to consistently generate leads for network marketing should be your main focus at this point during your entrepreneurial venture.
The Old Methods
When your first enrolled as an independent distributor with your company, you were probably given some pointers. The person who enrolled you may have even asked you to write down the names of those who are closest to you. I've even heard a guy as far as to say "be sure to consider those who owe you the most and love you the most".
While this sort of MLM prospecting strategy can provide your business a good jump out of the gate, what happens when you run out of friends and family to share your opportunity with? Unless you're one of the lucky ones who immediately enrolled motivated entrepreneurs, this family/friends jumpstart doesn't work out in the long run.
So now what? Recruit office friends at the water cooler? Invite someone you haven't seen in years to have coffee with you? Talk to strangers at Walmart? Luckily for those of us who don't have social circles the size of Queen Elizabeth's, there is a different and more efficient way to go about finding leads for network marketing.
Finding Leads in 2013
While that old way of MLM prospecting has worked for some in the past, and still works for people today, it is certainly not the most efficient marketing strategy. Think about it -- What is the main difference between the commercial world today and that of the past? That's right: The internet.
The internet has evolved into an incredibly user-friendly business marketing tool. If you really want to go after that passive residual income, invest in yourself and learn some internet marketing skills. Even if you are incredibly tech illiterate, you'll be surprised at how quickly you can use the internet to find leads for network marketing.
By learning to blog, record sales videos, and drive traffic, you can establish the online presence you need to attract leads for network marketing. Unfortunately, building an online sales funnel can be expensive and time-consuming. If you're an internet marketing novice, or even if you are experienced, I highly recommend a proven online marketing system. I hope you find these tips useful when prospecting for leads for network marketing.
