According to MLM Next Step LTD:
In the early 1960s, franchising was a revolutionary new technology in business and it was also met with resistance. Newspapers and magazines wrote what a scam and rip-off franchising was. Stories of people who lost their life savings to some franchise were everywhere. There was a strong move to make franchising illegal. In fact, franchising actually came within 11 votes of being outlawed by Congress.
Today, this so-called scam is responsible for over 34 percent of all retail sales in North America. Franchises sell nearly 800 billion dollars worth of goods and services today. Every industry goes through an evolution similar to this. Chiropractors were considered quacks in the 1970s, the stock market was considered shady and a form of gambling and the first newspaper in British North America, The Public Occurrence (1690), was suppressed by the governor of Massachusetts. Now, we almost can't do without these industries.
Formulation:
Creation of company: You must first create your company, along with a catchy name, as well as marketing tools.
Product management: Manage your products, whether they are your own or an affiliate product. Delete the ones that aren't selling and market the ones that are!
Getting top gun recruiters into the company: You need a team to make your company successful. Getting the best recruiters on your team will bring you much closer to success.
Drafting out a compensation plan: How will you compensate those on your team while still making a profit?
Company is shown to the world: Get the word out about your company through PR. Begin with an eye-catching press release.
Formulation of a robust company -
50% out network marketing companies go out of business in the first year.
80% of remaining network marketing company won't even get pass the 3rd year.
Those who pass the 2 most important criteria are game for great momentum growth.
1. Hit the masses.
2. Steep Surge of sales figure; imagine that of a tsunami wave.
3. This is where HUGE money was made.
4. Huge numbers of distributors join the company.
Finally the network marketing company, which passes the formula, concentration and momentum stage, will reach stability stage.
There will still be growth in the company but not of huge proportions compared to the momentum stage.
Most importantly, what is in it for you? If you were to ever join a network marketing company, make sure you ride on the tsunami wave where it is in its infancy and enjoy the process. As technology is moving at a staggering speed, a company that uses Internet as a recruitment platform will go much further and faster.
